MetaPet

Commands your Meta presence.

Power

Speed

Reliability

// What it does

Meet MetaPet

MetaPet runs your social presence like a tireless community manager. It schedules and publishes posts, replies to comments and DMs in your voice, and routes anything sensitive to a human.

On the paid side, it watches campaign performance and reallocates budget toward what's working — so your ad spend keeps earning its keep.

✓Auto-reply to comments & DMs in your brand voice

✓Ad-budget optimization across campaigns

✓Post scheduling & best-time publishing

✓Community sentiment & escalation

Auto Reply

Responds to comments & messages, escalating the tricky ones.

Ad Optimizer

Shifts budget toward the best-performing creative.

Post Scheduler

Publishes at the moments your audience is live.

// Connect via API

Wire MetaPet into your stack

MetaPet is a pet you talk to. Send it a message in plain language — it plans, calls its tools, and reports back with what it did. Every pet shares the same API; you just change the pet in the path.

🔑 Authentication

All requests require a secret API key, sent as a bearer token. Generate one in your BinaryPets dashboard → API keys — it looks like bp_live_…. Keep it server-side and rotate it regularly; never ship it in client code.

Authorization: Bearer bp_live_xxxxxxxxxxxxxxxx
Base URL:      https://api.binarypets.com/v1

Get a key

Create an API key in the dashboard.

Message the pet

Send MetaPet a message — it calls its tools.

Ship it

Wire the response into your product.

Endpoints

POST/pets/metapet/messagesSend the pet a message — it replies and may call tools.

POST/pets/metapet/sessionsOpen a stateful session so the pet remembers the thread.

GET/pets/metapet/runs/{run_id}Poll a long-running task and read the tools it called.

Tools MetaPet can call

auto_reply

Responds to comments & messages, escalating the tricky ones.

ad_optimizer

Shifts budget toward the best-performing creative.

post_scheduler

Publishes at the moments your audience is live.

Want tokens as they arrive? Add "stream": true to the request and read the reply as server-sent events.

Example conversation

Send a message

curl https://api.binarypets.com/v1/pets/metapet/messages \
  -H "Authorization: Bearer $BINARYPETS_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "messages": [
      { "role": "user",
        "content": "Schedule our launch post for Tuesday 9am, then reply to today's comments." }
    ]
  }'

Assistant reply + tool calls

{
  "id": "msg_metapet_5c19d",
  "pet": "metapet",
  "role": "assistant",
  "content": "Scheduled the launch post for Tuesday 09:00 and replied to today's comments — flagged 2 for your review.",
  "actions": [
    {
      "tool": "post_scheduler",
      "input": { "publish_at": "2026-06-10T09:00:00Z" },
      "result": { "post_id": "mp_post_7c12", "status": "scheduled" }
    },
    {
      "tool": "auto_reply",
      "input": { "scope": "today" },
      "result": { "replied": 23, "escalated": 2 }
    }
  ],
  "session_id": "sess_9m4kp",
  "stop_reason": "end_turn",
  "usage": { "input_tokens": 44, "output_tokens": 121 }
}

Ready to adopt MetaPet?

We'll set it up, connect your accounts, and tune it to your workflow.

Hire a Trainer